Kristi Foley developed a passion for the natural products industry and analytics during the first 11 years of her career while working at the Hain Celestial Group followed by The Nielson Company. In 2012, with a desire to help natural manufacturers grow their businesses, Kristi founded InstiLLytics. With many natural manufacturers starting out small and having limited resources and personnel, Kristi recognized an opportunity to fill the gap and help these companies to optimize their syndicated purchases and accurately and efficiently analyze data to assist in important business decisions. InstiLLytics can work with any data source and specializes in making data easier to read and understand, and brings faster actionable insights by offering dynamic and easy to use monthly data tools, developing customer facing presentations and performing issue-driven analytics. As InstiLLytics continues to expand, the company is committed to its mission of growing the natural products industry in order to support a healthier world.